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Brand around a keyword, forward the traffic from a keyword domain to a brandable domain or simply keep that opportunity out of your competitors hands.
Can a customer remember your brand? If you’ve got the wrong name you’re losing customers and cashflow.
A great name passes the ‘radio test’. Is your brand name easy to spell for those that just hear it?
Short names are easier to remember and they are perfect for a mobile-centric society.
If you want people to know what you do and stand for, imbue those feelings in your name. Your marketing budget will thank you.
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